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@thefashionfraction

My actual name is Michèle but you may rather know me under my Instagram nickname @thefashionfraction. Let me quickly explain you my story. I was just a silent observer of numerous blogs and other digital platforms until I decided in 2010 to build my own blog just as quietly and secretly.

Quietly and secretly it went on for a few years until my baby got too big and attracted attention. It was only later that I switched to Instagram, the platform that is no longer just a hobby and pastime but my main source of income. Was that a coincidence? In the beginning it definitely was, because it wasn't planned like that. But quickly the hobby became a part-time job and so a concept, a strategy had to be developed. Today @thefashionfraction is no longer just an Instagram account with almost half a million subscribers, but a brand with which well-known companies like to work together and trust in.